What to Expect When You Hire a PPC Agency or Freelancer Paid Campaign
Are you looking for partner to manage your paid search advertising campaigns and bring more conversion? Here from Pakistan we can manage your PPC campaign at competitive prices.
Hiring a paid search agency, what should you expect next? If you’re not prepared to answer that question, there’s probably already something missing. A good PPC agency will take you through multiple steps leading up to the big launch of a new online advertising program. You should know what to expect each step of the way.
We use a questionnaire as a guide to this process that asks questions like:
What are the key selling points of your business?
Describe your primary target market. Do you have a secondary target market? If so, please describe.
What is the average cost of your services, programs or products?
What, if any, are your primary geographic targets?
What, if any, are the peak times of doing business?
What current challenges do you have in terms of marketing and advertising?
What sets you apart from other businesses in the same space?
Who do you consider to be your primary competitors?
What is your breakeven / margin of a product, where you feel that you will get in loss?
Of course, this is just a sample of the information that would be useful to an agency to get started on paid search strategy. Beside above you have to now establish metrics for measuring efficiency and effectiveness, Paid search programs like keywords development and ROI and traffic and many other factors
How to evaluate PPC professionals
Every PPC agency or consultant is going to market differently and have a different approach to getting started with clients. In general, though, reputable professionals don’t resort to scare tactics. Instead, they work to educate their target audience. Strategic PPC professionals and agencies will want to go through methodical steps with you before they can even begin to tell you what’s working or not working with your current PPC strategy.
At the end of the day, most of these cold calls and emails are a result of misguided intentions for getting more leads. Frankly, they give search marketers a bad name and work on fear rather than teaching.
If you face any solicitation that looks like what you saw here today, take a moment to pause and critically assess the situation, ask strategic questions and even get a second opinion before you proceed.