Naeem Rajani Resume [Digital Marketing Specialist]

Looking to Hire ‘Digital Marketing / E-Commerce Specialist‘ from Pakistan to build and promote your web business as ‘Business Development Manager‘. I can serve you all over in Digital web marketing. Please find below


Digital Marketing Specialization


  1. Over 18  Years of Experience in Digital Marketing and E-commerce
  2. Experienced and Certified SEO Expert
  3. Experienced and Certified PPC Expert
  4. Experienced and Certified Social Media Expert
  5. Experienced and Certified Viral and Digital Marketing Expert
  6. Experienced and Certified Amazon Store Management Expert
  7. Experienced and Certified Ebay Store Management Expert
  8. Excellent track in Web Marketing and Business Development Expert
  9.  Living in Karachi, Pakistan. Visited Countries include USA, Australia and Bangkok for web client meetings and conferences.

Industries Working Experience 


  1. Logo Designing, Website Development,  App Promotions, and SEO Services (Service Based)
  2. E commerce – Shopping portal
  3. Fashion, Clothing and Apparel Industry
  4. Gems, Silver, Gold and Diamond Jewelleries
  5. Power Tools and Electric Tools
  6. Herbs and Nutrition
  7. Bespoke USB, Power-banks, Box cutter tools
  8. Bathrooms and Accessories
  9. Content Writing, Creative Writing and Research RSP PPC
  10. Spectrum, Direct TV, Comcast, Xfinity, Click To Call PPC business
  11. Air Ticketing, Booking, Travel and Tourism Services
  12. Education, Academic Writing PPC and Training Programs




CRYSTAL WORKFORCE (E-Commerce business and Services based business)

(Head of E-commerce Digital Marketing Department from Feb 2015 to Date)


  • Managing International Sales and Marketing Dept
  • Leading E-commerce Department
  • Provided business coaching, strategic, Marketing and project advice for company’s clients.
  • Building strong relationships with business unit leaders, department managers & support when needed.
  • Served as key internal and external liaison and coordinator for ongoing program activities within the organization.
  • Involve in business plans for startup projects
  • Expertise Area of Work
    • Logo Design, Website Design, and App Promotions
    • RSP (Academic Writing Projects)
    • Spectrum, Direct TV and other channels promotion and services
    • Air Ticketing, Booking, Travel and Tourism Services
    • E commerce – Shopping portal (Clothing, Jewelleries, Power Tools, Alternative Medicine and more)
    • Education and Training Programs
  • Involve in Planning, making feasibility and Devising complete Marketing and Sales Strategies
  • Involve in all projects plan and Major role for bringing ROI.
  • Directly working with Design and Development and CSR Team
  • Test and on-board new customer acquisition channels in display, PLAs, CSEs, native, content, mobile and video platforms
  • Evaluated clients’ business models and operations.
  • Developed action plans for clients and monitored the implementation of these action plans.
  • Provided the team with the appropriate tools to achieve the Company’s objectives.
  • Assisted the team on the client field level whenever required.
  • Responsible for the overall direction and everyday operation of the business
  • Involved in all Key account agreements was finalized with the best advantage for the company.
  • Managed the entire project line life cycle from strategic planning to tactical activities.
  • Responsible about forecasting plan, management and coordination; ensured the implementation of all projects against project plans.
  • Developed and implemented a project-wide marketing plan
  • Reviewed project data to ensure that the field force is kept up to date on new developments regarding the performance of the project.
  • Developed and implemented the project marketing plan, utilizing public relations, direct marketing, Events, online marketing, and Media campaigns.
  • Managed a team of staff and workers; had full responsibility for the budget.
  • Evaluated proposed projects to assess risk and ROI.
  • Developed valuable business relationships with key clients/constituents.
  • Reviewed project activities to ensure the goals of the project were realized.
  • Coordinated the launch of the project and was able to secure methodology coverage.


EXPERTEK CYBER SOLUTION (Apparel and Service based industry)

Sr. Business Development Manager from Jan 2014 to Jan 2015


    • Establishing company and especially Web Marketing Dept
    • Involve in Planning, making feasibility and Devising complete Marketing Strategies
    • Head of all projects including services and Products based both

  • Projects Worked
    • Logo Designing, Website Designing and Website Development (
    • Automobile and Cars (www.chicagomotors)
    • Hajj and Umrah Websites (
    • Dubai Property website – local Dubai ( /
    • Hijab and Nakabs – local Pakistani Project (
    • Clothing website – local Pakistani Project (
  • Worked on overall Digital Marketing Platform
    • Search Engine Optimization and working on new algorithms
    • PPC / SEM – Devising plan for paid campaign also includes the display ad marketing.
    • Social Media Marketing and Optimization – Paid and Organic both
    • Digital Marketing and Mobile / App Marketing Advertisement
    • Market Places (Amazon Specialist, Ebay Specialist and Sears Specialist
  • Traveling to foreign countries for the customer / client meeting and training
  • Visited Australia and Bangkok for Customer meetings and conferences in Sydney.
  • Recruitment, Performance evaluation and Training of staff
  • Major role, including branding, bringing traffic and audience and most importantly ROI (sales and profit)



AMPAKSOFT (Apparel, Clothing and fashion Industry)

Sr. Business Manager Unit (Digital Marketing from Jan 2012 to Dec 2013)

Web Marketing Manager and Project Manager from Jan 2009 to Dec 2011


  • Developing and managing Web/ E-commerce Dept in Karachi office, Head office is in USA
  • Recruiting, training and managing a team of new recruits.
  • Restructuring of Web dept and Reshape the company overall E-strategies and Marketing
  • Competitive Market and Competitor Analysis
  • Product Analysis
  • Brand Analysis
  • Price Analysis
  • Website Analysis, Designing and Architecture
  • Competitor Analysis
  • Branding and Promotion Analysis
  • Sales, Orders and; Conversion Analysis
  • New avenue analysis and profit analysis
  • Search Engine Optimization and Search Engine Marketing
  • Blogging, Press releases and Newsletters
  • Social Media Optimization and Viral Marketing
  • Affiliate Marketing and Network Marketing
  • Email Marketing
  • Projects Worked over
  • Other 8 websites



E-commerce Web Marketing Manager from Nov 2006 to Dec 2008



  • Reshape the company overall E-strategies and; Marketing
  • Developed and implemented the project marketing plan, utilizing public relations, direct marketing, Events, online marketing, and Media campaigns
  • Brand Management (Brand Marketing)
  • Focusing all aspects of Marketing which include
  • SEO (On Page and Off Page Optimization)
  • SEM (PPC and CPC campaign
  • Print Media (Magazine Ads)
  • SMW, Viral Marketing, Blogging and; Press releases
  • Forums and Crowd Sourcing
  • Affiliate Marketing
  • Email Marketing and; Action Oriented and Eye Catching phrases
  • Prepared and analyzed online tracking reports using Google Analytics and other tools.
  • ROI and; Conversion Monitoring and Researching over New keywords Analysis
  • Projects Worked over


RIGHT SOLUTION (Offshore and Outsource businesses)

SEO and PPC Expert from Apr 2006 to Aug 2006


  • Search Engine Optimization / Marketing for all service based websites, including B2B and B2C.
  • Industries Analysis & Competitors Analysis
  • Keywords analysis and new keywords suggestion
  • Positioning and Promoting through organic and Paid (Google, Yahoo, MSN).
  • Direct Communication with client & Understanding their requirements and strategy and devising
  • Monitoring organic search placement and generating weekly reports
  • Projects Worked over
  • 35+ client websites which include B2B and B2C websites both


TELENET (Herbs and Nutrition industry)

SEO Team Leader (Search Engine Optimizer / E-Retailer)from Mar 2005 to Mar 2006


  • Search Engine Optimization.
  • Conducting Keyword Marketing Research on searching habits of USA and Canada.
  • Develop title & Meta tags. White hat techniques used to produce high ranks on keywords
  • Social Media Marketing, link-building & Link popularity campaigns
  • Supports, Control and Analyze the full Domain (web pages).
  • Network marketing (combination of multiple domains).
  • Coordinate and lead SEO team to promote the website and higher ROI
  • Reports and proposals through Analytics and URCHIN
  • Projects Worked over
  • Over 15+ websites


Academic Qualification:


  • MBA – IT Nov 2007

Preston Institute of Management Science and Technology (PIMSAT)

  • Bachelor in Computer Science (BSIT) Mar 2004

Preston Institute of Management Science and Technology (PIMSAT)




  • Lotus Domino Server / Designer 6. 5 ver – Short- course from IBM.
  • Certificate in E-Commerce (Web Development) from CIPE.
  • Graphic Designer Course from Saliraj Institute.
  • Teacher Training Programs (how to be an effective teacher)
  • English Language from AISWO.


Naeem Rajani


Naeem Rajani
Call Me +923002556165
Skype ID: ‘narajani’