Amazon Product Listings Best Practices: The Good, The Bad, The Ugly
Amazon these days working like Google Algorithm, and keep changing criteria to improve product listing, and help its customer to provide the best results. We as Amazon Expert / Product Lister keep eye on new releases and features that is going to help you to improve your sell on Amazon by Simple and Advance Listing through Bulk Product Listing, simple txt based format by entering the ASIN or UPC or EAN, and get the breakdown. Amazon does not only upload a single product you can also upload a variant in color and size for example if a one shirt has 3 colors and 2 sizes like Medium or Large we can make inheritance (Parent and Child Relationship through which all items combined in a on Group or Product).
Once you upload the sheet over Amazon using ASIN or UPC with Add product via upload , you’ll get an overview and errors like below, with some actionable steps to improve each aspect of your listing these all data will provided in a excel sheet format – you have see all items and fixed them accordingly
Our Amazon Team Expert started quantifying the quality of a listing on continuous basis and help to became a very popular featured to help identify products that have good sales despite a poor listing. Imagine if you had a good product and a bad listing? Can you sell – Answer is NO – this is why our services will help you to exceed your performance listing in the organic rankings in a small span of time. People want to see a different listings comparative to each other, and where improvements can be made.
Here are some of the example what is good, bad, what should be emulated, and what should be avoided.
The Product Title
The Product Title is helpful for potential customers, and the Amazon algorithm, to know what your product is in just a quick glance.
I have seen an ongoing debate online how many keywords and characters is optimal for including in the Product Title. Amazon will allow up to 250 characters, so my philosophy is that try different some time short and clear and long and wide. the more quality key terms you use more you will appear in the Amazon Listing.
When creating Product listing Title, Use targeted keyword in front and Variation after like example below “bamboo marshmallow roasting sticks” . That is how your keywords comes at the front of the amazon listing page, it takes some time but definitely your results will come. An Amazon expert like us always know how to bring your product listing up.
Now second examples how bad product titles has been listed with just three words, this is a incomplete information to provided to customer and potential customer look around and leave your product / store because of uncomfortable in understanding of product This product can be make more perfect by increasing and adding more features like calf, leg, ab, glute exercises, for men, women, weight lifters, high performance athletes, runners, and more.
There are many other items which helps your Amazon listing to improve and grow are as below
- Product Details
- Images providing the different position and clear brand and other trust worthy badges
- Size charts must be add
- Customer Feed backs and Ratings
- Other elements to work with optimization.
Give us opportunity to be a part of your Amazon store management and we will grow and bring more business for you.