Black Hat SEO Techniques in Search Engine Optimization
Black hat SEO is a technique that are used by SEO’s and Web marketers to increase website or web pages ranking quickly of search engine result page (SERPs). This technique violates search engine guidelines. The Term “Black hat” used in western movies to distinguish the “bad guys” from “good guys”. The term Black hats mostly used to describe computer hackers, virus developers and those who perform unethical actions with computers.
It is important to understand that implementing black hat SEO Tactics and strategies may ban your website from search engines. All SEO and Web marketers should have a proper understanding of Black Hat SEO and its Penalties.
What Is Black Hat SEO?
In simple words Black Hat SEO defined as a disapproved practice that can bring top ranking on search engine result page (SERP). These tactics and strategies violate search engine policy and using this practice may banned your site on search engines and other affiliates sites.
Ways To Recognized Black Hat SEO Tactics
Below are some SEO tactics used to optimize the websites but these all considered as Black Hat SEO tactics and it should not be used at all if you want your website to rank on Google and Other search engines (SERP) for long lasting.
- Content Automation.
- Doorway Pages.
- Hidden Text or Links.
- Keyword Stuffing.
- Reporting a Competitor (or Negative SEO).
- Sneaky Redirects.
- Link Schemes.
- Guest Posting.
- Link Manipulation (including buying links).
- Article Spinning.
- Rich Snippet Markup Spam.
- Automated Queries to Google.
- Creating pages with duplicate content.
- Pages with harmful behavior, such as phishing, viruses, trojans, and other malware.
How to Report Black Hat SEO
There are many reasons for reporting a black hat SEO. Following are the some main reasons to report these SEO techniques. Either your website has been attacked by malicious virus, hack or SEO campaign of spammy links, or you noticed a spammy website result on your business competitive keywords. For reporting black hat SEO you may report through Google webmaster tools. Remember: Use this reporting function carefully. SPAM does not mean that a website standing above your website ranking. Incorrect reports could be considered as a Black hat SEO.
If your website has been hit through a virulent virus or hack. Apply for malware review once you removed the virulent code.
Rarely this happens but if your website is targeted with a negative SEO campaign of spammy links, Report on Disavow Links Tool in Google Webmaster Tools.
Why Should Black Hat SEO Tactics need to Avoid?
Google and other search engines dislike black hat SEO tactics and banned the websites that are using it.
Black hat SEO tactics may give you success for a limited time in SERPs and increase traffic on your website. But once your website notices by Search engine crawlers, you may get a Manual Penalty from Google and other search engines and it affects your website ranking and traffic. Nowadays millions of users search on Google and you can’t afford immediate de-indexing. Can you?
Who Can Use Black Hat SEO techniques for Website?
It depends on the time period of your business. If your business is for a short time period like for 2-3 months you can implement black hat SEO techniques for your website optimization.
If you are trying to build a long-lasting business then you should avoid black hat SEO techniques and go with silver or white hat SEO techniques.
Join our SEO training course and you will learn all about Search engine techniques to improve your website ranking and increase web traffic.